Precision Meets Performance: Introducing Advanced Geo-Targeting for Programmatic Advertising

In programmatic advertising, reaching the right audience at the right place can make all the difference between a successful campaign and wasted ad spend. Today, we're excited to announce a comprehensive suite of geo-targeting capabilities now available to our DSP and Enterprise customers, designed to give you unprecedented control over where your campaigns reach audiences and how you measure geographic performance.

Why Geographic Targeting Matters

Whether you're a local retailer expanding to new markets, a national brand with regional promotions, or a global enterprise optimizing spend by location, geographic precision is essential. Traditional geo-targeting often forces you to choose between broad strokes or complex workarounds. We built these features to eliminate that compromise.

Granular Control at Every Level

Multi-Layered Geographic Filters

Our platform now offers flexible geo-targeting controls at both advertiser and campaign levels. Target audiences by country, region, city, or drill down to specific US states and zip codes. But we didn't stop there; you can also specify whether you want to target based on GPS data or IP address, set GPS accuracy thresholds in meters, and even control geo-precision by adjusting the decimal points for latitude and longitude values.

This level of control means you can run a tight urban campaign targeting precise city centers, or cast a wider net while excluding specific areas that don't align with your business goals.

Smart List Management

Managing multiple geographic parameters across campaigns can be complex. Our list-based targeting feature simplifies this by letting you create reusable lists of countries, regions, cities, DMA codes, or zip codes. Configure these lists as either blocklists to exclude unwanted areas or allow lists to focus exclusively on high-value locations.

This is particularly powerful for brands with complex geographic strategies, franchises with territorial restrictions, retailers with store location-based campaigns, or any business that needs to repeatedly target or exclude the same geographic sets.

Hyper-Local Precision Targeting

For campaigns requiring pinpoint accuracy, our advanced location targeting tools deliver. Define specific latitude and longitude coordinates and set a custom radius around them, perfect for targeting events, store locations, or specific venues.

Need even more precision? Upload a GeoJSON map to define custom geographic boundaries that match your exact business needs. Target a specific neighborhood, a college campus, a commercial district, or any custom area that matters to your campaign.

See Where Your Campaigns Perform

Great targeting is only half the equation, understanding geographic performance is equally critical.

Interactive Geo Analytics

Our new dedicated Geo Analytics dashboard provides specialized insights into how your campaigns perform across different locations. Every event in your campaign can now be analyzed through a geographic lens, helping you identify which areas drive the best results and where optimization opportunities exist.

The centerpiece of this dashboard is our interactive Events Geo Heatmap. Apply your preferred filters and watch as your campaign data comes to life visually, showing you exactly where engagement is happening. Spot trends at a glance, identify unexpected opportunities, and make data-driven decisions about geographic budget allocation.

Built for Real-World Complexity

These features were developed with real advertiser challenges in mind. We understand that modern campaigns often require:

• Testing new markets while protecting existing ones

• Complying with franchise or distribution agreements

• Optimizing spend based on store locations or service areas

• Measuring performance differences across regions

• Balancing broad reach with local relevance

Our geo-targeting suite handles all of these scenarios and more, giving you the tools to execute sophisticated geographic strategies without the complexity.

Available Now for DSP and Enterprise Customers

These advanced geo-targeting capabilities are rolling out now to our DSP and Enterprise customers. Whether you're managing a single campaign or orchestrating complex multi-market strategies, these tools put geographic precision at your fingertips.

Ready to take your geographic targeting to the next level? Contact us to learn more about how these features can enhance your campaigns, or reach out to our team to explore Enterprise access.