As audiences transition from classic cable to digital streaming on platforms like Hulu and Peacock, advertisers are changing course to...

In recent years, the format of how the digital advertising industry sells ad inventory has changed significantly and header bidding is...

In a world so rapidly changing, content is only one piece of the puzzle. The trick is figuring out how to turn traffic and engagement...

The rapidly evolving world of digital marketing has changed the way online ads are purchased and sold, specifically through real time...

Digital advertising has transformed into a highly sophisticated data-based ecosystem and demand-side platforms (DSPs) play a central role...

At present, in the automation age, programmatic ads are quickly becoming foundational within digital advertising strategy/approach....

In a fast-paced digital world that evolves at breakneck speed, brands and marketers are searching for smarter, faster, and scalable...

Imagine stepping into a busy marketplace where every billboard chance is taken in the blink of an eye. That, in summary, is the way  ...

There's been a big shake-up in the world of ad tech: Microsoft is closing up shop on the Xandr DSP. Indeed, the news is indeed true — and...

Connected TV (CTV) is now a pillar of digital media consumption. As audiences transition from legacy cable to streaming, so do...

If you’re a publisher looking to take back control of your inventory and drive up yields, you’ve probably asked, “What is header bidding,...

Monetization is more than just putting ads in your content and crossing your fingers. It's creating a strategy—one that's based on data,...

If you’ve ever paused your social feed just to watch a 10-second ad, you’ve already felt the pull of a well-executed video campaign. And...

Suppose you are an agency or ad tech company planning to get into programmatic advertising but aren't interested in spending millions to...

If you've ever juggled ad creatives, tracked performance by channel, and tried to coordinate retargeting by hand, you know the pain. But...

Ever felt like your digital ad spend is disappearing into a black hole with little to show for it? You’re not alone. Many brands struggle...

In the ever-evolving digital advertising landscape,   video ad publishers and   video publishers face the constant challenge of...

In the fast-evolving world of programmatic advertising, staying ahead means leveraging technology that maximizes efficiency and...

As an ever-evolving area of the digital ad space, publishers are constantly in the line of thought of maximizing revenue while assuring...

AI programmatic advertising is changing the way brands approach their audience amid today's fast-changing digital marketing landscape....