Building a competitive digital advertising offering has become increasingly challenging for agencies, publishers, and tech-driven marketing firms. As advertising grows more data‑heavy and automated, brands want smarter delivery, better targeting, and seamless experiences across devices. The primary advantage of white label display advertising is that it enables companies to provide more sophisticated advertising services and solutions from their own corporate brands, without

An analysis of changing consumer preferences and purchasing behaviors for Generation Z (Gen Z) regarding sustainable fashion. The generation known as Gen Z was born during a period of electronic and digital advancement; they are the first generation of consumers of electronic and internet-based products and services. Gen Z consumers have significant economic power and are predominately environmentally conscious, which they intend to carry through to their retail consumption c

We're excited to announce a comprehensive suite of geo-targeting capabilities now available to our DSP and Enterprise customers

As the world of programmatic advertising continues to change and develop, advertisers are looking for an easy, faster, more efficient, and straightforward method for delivering ad campaigns across all digital platforms. The growing complexity of digital ad ecosystems has led to server advertising becoming one of the preferred ways for advertisers to efficiently scale their performance, improve load times, and reduce demands on the user's device. This method allows advertisers