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CTV Programmatic: Bridging TV’s Reach with Digital Precision
As audiences transition from classic cable to digital streaming on platforms like Hulu and Peacock, advertisers are changing course to...
13 minutes ago3 min read


Header Bidding: Smarter Auction Technology for Today’s Publishers
In recent years, the format of how the digital advertising industry sells ad inventory has changed significantly and header bidding is...
5 days ago3 min read


Monetization Platform: Building Smarter Revenue Streams for Digital Publishers
In a world so rapidly changing, content is only one piece of the puzzle. The trick is figuring out how to turn traffic and engagement...
Jul 14 min read


Real Time Bidding: Unlocking Smarter, Faster Digital Advertising
The rapidly evolving world of digital marketing has changed the way online ads are purchased and sold, specifically through real time...
Jun 244 min read


DSP Platforms: A Marketer’s Guide to Smarter, Scalable Advertising
Digital advertising has transformed into a highly sophisticated data-based ecosystem and demand-side platforms (DSPs) play a central role...
Jun 194 min read


Programmatic Ads: The Future of Smarter, Automated Digital Advertising
At present, in the automation age, programmatic ads are quickly becoming foundational within digital advertising strategy/approach....
Jun 114 min read


White Label Advertising: Powering Scalable Growth for Agencies
In a fast-paced digital world that evolves at breakneck speed, brands and marketers are searching for smarter, faster, and scalable...
Jun 44 min read


Real Time Bidding: The Heartbeat of Programmatic Advertising
Imagine stepping into a busy marketplace where every billboard chance is taken in the blink of an eye. That, in summary, is the way  ...
May 264 min read


How Xandr Sunsetting Will Affect the DSP Market — And What Are the Alternatives?
There's been a big shake-up in the world of ad tech: Microsoft is closing up shop on the Xandr DSP. Indeed, the news is indeed true — and...
May 236 min read


CTV Programmatic: Revolutionizing the Advertising Game
Connected TV (CTV) is now a pillar of digital media consumption. As audiences transition from legacy cable to streaming, so do...
May 204 min read


Header Bidding: The Smart Publisher's Route to Maximizing Ad Revenue
If you’re a publisher looking to take back control of your inventory and drive up yields, you’ve probably asked, “What is header bidding,...
May 123 min read


Smarter Monetization Platform: Unlocking True Revenue Potential for Publishers
Monetization is more than just putting ads in your content and crossing your fingers. It's creating a strategy—one that's based on data,...
May 34 min read


The Ultimate Guide to Building a High-Converting Video Campaign
If you’ve ever paused your social feed just to watch a 10-second ad, you’ve already felt the pull of a well-executed video campaign. And...
Apr 285 min read


White Label DSP: Powering Your Brand’s Ad Tech Stack Without Reinventing the Wheel
Suppose you are an agency or ad tech company planning to get into programmatic advertising but aren't interested in spending millions to...
Apr 175 min read


Mastering Advertising Efficiency with a Campaign Management Platform
If you've ever juggled ad creatives, tracked performance by channel, and tried to coordinate retargeting by hand, you know the pain. But...
Apr 163 min read


Mastering the Programmatic Campaign: Data, Automation & Strategy for Maximum ROI
Ever felt like your digital ad spend is disappearing into a black hole with little to show for it? You’re not alone. Many brands struggle...
Apr 24 min read


Unlocking Revenue Potential: The Ultimate Publisher Monetization Platform
In the ever-evolving digital advertising landscape,  video ad publishers and  video publishers face the constant challenge of...
Feb 254 min read


Gamoshi Introduces Dynamic Retargeting for Smarter Programmatic Campaigns
In the fast-evolving world of programmatic advertising, staying ahead means leveraging technology that maximizes efficiency and...
Feb 242 min read


Unlocking the Power of Server-Side Header Bidding with the Best Ad Server Solutions
As an ever-evolving area of the digital ad space, publishers are constantly in the line of thought of maximizing revenue while assuring...
Feb 204 min read


AI Programmatic Advertising: Revolutionizing Digital Campaigns
AI programmatic advertising is changing the way brands approach their audience amid today's fast-changing digital marketing landscape....
Feb 134 min read
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