Imagine stepping into a busy marketplace where every billboard chance is taken in the blink of an eye. That, in summary, is the way  ...

There's been a big shake-up in the world of ad tech: Microsoft is closing up shop on the Xandr DSP. Indeed, the news is indeed true — and...

Connected TV (CTV) is now a pillar of digital media consumption. As audiences transition from legacy cable to streaming, so do...

If you’re a publisher looking to take back control of your inventory and drive up yields, you’ve probably asked, “What is header bidding,...

Monetization is more than just putting ads in your content and crossing your fingers. It's creating a strategy—one that's based on data,...

If you’ve ever paused your social feed just to watch a 10-second ad, you’ve already felt the pull of a well-executed video campaign. And...

Suppose you are an agency or ad tech company planning to get into programmatic advertising but aren't interested in spending millions to...

If you've ever juggled ad creatives, tracked performance by channel, and tried to coordinate retargeting by hand, you know the pain. But...

Ever felt like your digital ad spend is disappearing into a black hole with little to show for it? You’re not alone. Many brands struggle...

In the ever-evolving digital advertising landscape,   video ad publishers and   video publishers face the constant challenge of...

In the fast-evolving world of programmatic advertising, staying ahead means leveraging technology that maximizes efficiency and...

As an ever-evolving area of the digital ad space, publishers are constantly in the line of thought of maximizing revenue while assuring...

AI programmatic advertising is changing the way brands approach their audience amid today's fast-changing digital marketing landscape....

At this point in time, the entire digital marketing arena worldwide is virtually full of the newfangled technologies by which companies...

As technology keeps changing and modernizing digital marketing, business concerns never lose hope. Instead, they continuously look out...

AI Programmatic Advertising: Then to Now With AI programmable advertising having revolutionized advertisement landscapes, new waves are...

Programmatic SSP is revolutionizing the way publishers and advertisers connect in the rapidly evolving digital advertising ecosystem. As...

In the rapidly changing digital advertising world, the emergence of programmatic DSP as a game-changer is what one has seen lately....

Programmatic-connected television is changing how advertisers now reach their target audiences in the ever-evolving digital landscape....

The digital advertising environment is moving quite fast, and hence, its tools must be maximized. Among the most effective of these would...