A monetization platform is a solution that allows app developers and publishers to monetize their digital products with ads and subscriptions, in-app purchases, or other hybrid solutions. Building out an app is only part of your journey. To sustain your growth, you need to effectively monetize without impacting the user experience. As competition in mobile and digital ecosystems intensifies, developers searching for ways to monetize my app increasingly rely on advanced publi

Programmatic advertising represents the automated buying/selling of digital advertising inventory using software, data and real time bidding. Why it's important: Because it provides a way to replace manual advertising (which can take huge amounts of time) with a way to make efficient and targeted advertising decisions based on data, which will ultimately improve your ROI (return on investment).Digital advertisements are becoming increasingly competitive, so brands, along with

Digital publishing is a cutthroat game, and the strategy of the publishers is changing just as fast as the habits of their audience. Not content with just pumping traffic, publishers are out for maximum punning on every impression. This is where choosing the best SSP becomes an important consideration for long term revenue growth. But picking the correct piece of technology is not just about banging on about who’s offering the maximum bid - you need to understand how modern a

During the past 10 years, digital advertising has been powered by automation, and it only continues to pick up pace from here! Businesses are leaving behind manual placements, as well as being generalists when it comes to audience targeting, and instead, data driven platforms are powering the way that ads get bought, sold, and optimized. The programmatic ad exchange sits at the epicenter of many digital ads today. Smart platforms help advertisers connect with audiences while

In an environment where every impression counts, an advertiser and publisher cannot rely on guessing and speculation to get people to notice them. Instead of this guesswork, advertisers and publishers require speed, transparency, and control at scale thus making an ad exchange necessary in the digital world. The ad exchange allows advertisers to transact with publishers in real-time, transforming the manner in which inventory is purchased, sold and optimised to turn complex

Online advertising has evolved at such a rapid pace that control and ownership of campaigns have never been more important. Brands and agencies want to take greater ownership, gaining more flexibility and control over their campaigns and how they look. As competition increases, brands want to be able to customize the platform that they’re advertising on in order to deliver consistent results in their own branding. Because of this, white label display advertising is a winning

Building a competitive digital advertising offering has become increasingly challenging for agencies, publishers, and tech-driven marketing firms. As advertising grows more data‑heavy and automated, brands want smarter delivery, better targeting, and seamless experiences across devices. The primary advantage of white label display advertising is that it enables companies to provide more sophisticated advertising services and solutions from their own corporate brands, without

An analysis of changing consumer preferences and purchasing behaviors for Generation Z (Gen Z) regarding sustainable fashion. The generation known as Gen Z was born during a period of electronic and digital advancement; they are the first generation of consumers of electronic and internet-based products and services. Gen Z consumers have significant economic power and are predominately environmentally conscious, which they intend to carry through to their retail consumption c

We're excited to announce a comprehensive suite of geo-targeting capabilities now available to our DSP and Enterprise customers

As the world of programmatic advertising continues to change and develop, advertisers are looking for an easy, faster, more efficient, and straightforward method for delivering ad campaigns across all digital platforms. The growing complexity of digital ad ecosystems has led to server advertising becoming one of the preferred ways for advertisers to efficiently scale their performance, improve load times, and reduce demands on the user's device. This method allows advertisers

Digital advertising continues to evolve rapidly, and with that evolution comes an endless need for ad systems that provide advertisers with immediate responses to users’ actions. Advertisers are looking for systems that forgo keyword-driven ads and instead use user behavior to drive ad placement. With the rise of digital advertising, marketers have also found a growing demand for performance-based management of their campaigns. Today’s marketers demand that ad systems be able

A well-planned advertising campaign is one of the most powerful advertising tools for companies looking to grow their digital branding. With brands vying for users’ attention across the same digital spaces, marketers can no longer rely on basic advertising strategies, and will have to employ data-driven and sophisticated advertising technologies. Today, ad exchange, ad exchange programmatic, and modern ad marketplace technologies have fundamentally changed how advertising cam

A white label ad agency such as Gamoshi can be the ultimate growth accelerator for businesses looking to scale their ad operations without starting from scratch. In the increasingly competitive digital advertising environment of today, agencies have to constantly work hard to provide better performance, and at the same time, be open and ready for the future. Understanding the Role of a White Label Partner A white label ad agency permits marketing agencies, media purchasers, a

Digital advertising at present is such an area where it is inevitable for companies to search for the data-based effective ways to get their customers. The best DSP is the strongest weapon at the disposal of the advertisers, a tool that simplifies the process of buying media, increases the effectiveness of the campaign by using automation, analytics, and AI, and still saves the marketer time. However, since there are a lot of choices available in the market, making the right

Today, developers and businesses no longer want to simply create apps that are engaging – they want to monetize them. Knowing how to appropriately understand and utilize   app monetization is a game-changing strategy that can elevate a good app into a productive app. Whether you are a startup looking to release your first app or an enterprise developing your mobile ecosystem, learning how to monetize apps for the long-term is essential for success. Understanding App Monetizat

As a fast-paced service, digital marketing requires advertisers to understand and use campaign data to optimize performance and increase the return on investment (ROI). Data is the foundation for better decision-making, more effective targeting, and greater engagement. With the right data, brands can combine disparate data sources into actionable insights that influence strategies that engage audiences more effectively across every advertising campaign. The Role of Data in Mo

In the current fast-moving digital advertising experience, brands and agencies want to be efficient, accurate, and scalable. If you want to make the most of improvements to ad delivery through automation and data-driven targeting, it's important to understand how a demand side platform guide works. This article covers what makes a DSP work, how to work it, and how to get the best for your marketing effort. What is a Demand Side Platform (DSP)? A demand side platform (DSP) is

The fast-paced digital marketplace of today demands operational efficiency and absolute precision to drive marketing success. Brands are...

Real-time bidding (RTB) has changed the paradigm of digital advertising; advertisers and publishers have never had more control, flexibility, and performance. This scientifically based process allows brands to contest ad space in milliseconds to optimize both audience targeting and ad expenditure. Innovations in real time bidding algorithms, as well as new advanced real time bidding platforms, will allow marketers to curate campaigns with precision and profitability. When org

In the increasingly digital-first world of today, the deciding factor that makes marketing successful is reaching the right audience at...