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Looking Ahead: The Future of CTV Advertising

Connected TV (CTV) blends the realms of traditional television and digital media, giving viewers on-demand content over the internet. As more viewers lean towards CTV, advertisers need precision in targeting. Programmatic advertising and direct campaigns come into the frame, offering CTV publishers unparalleled advertising avenues.

Gamoshi’s Programmatic Private Marketplace solution is a cutting-edge SaaS solution designed for CTV publishers, allowing them to harness the power of both programmatic auctions and direct campaigns under one unified platform.

Why CTV Needs a Programmatic Approach

Traditional TV advertising is akin to casting a wide net, hoping to catch as many fish as possible. With CTV, the aim shifts to casting a precision net, capturing the right fish. Programmatic solutions:

  • Targeted Advertising: With viewer insights, advertisers can target specific demographics, behaviors, and interests, ensuring ads resonate with viewers.

  • Maximized Revenues: Automated real-time bidding means publishers can optimize ad pricing, getting the most out of every ad slot.

  • Efficient Spend: Advertisers benefit from data-driven decisions, ensuring they’re not wasting budget on ineffective placements.

Why CTV Benefits from Both Programmatic and Direct Campaigns

Programmatic Pros:

  • Targeted Advertising: Data-driven insights allow ads to be specifically tailored to viewers' demographics and behaviors.

  • Optimized Revenues: Real-time bidding lets publishers optimize ad pricing dynamically.

  • Efficient Budgeting: Advertisers can ensure they’re utilizing their funds effectively.

Direct Campaign Pros:

  • Controlled Placement: Advertisers have more say over where their ads appear.

  • Brand Safety: With direct deals, advertisers have a clearer idea of the content surrounding their ads.

  • Predictable Costs: Fixed pricing in direct campaigns ensures budget consistency.

Gamoshi - A Programmatic SaaS Solution for CTV Publishers


  • Unified Dashboard: Gamoshi offers a single interface where publishers can toggle between programmatic settings and direct campaign management, making the process streamlined and efficient.

  • Advanced Analytics: Real-time data insights provide detailed viewer engagement metrics, helping in optimizing both programmatic bids and direct campaign strategies.

  • Cross-Platform Integration: With compatibility across various CTV platforms, we ensure ads reach viewers irrespective of the device or service they use.

  • Compliance and Security: Built with GDPR, CCPA, and other data regulations in mind, it guarantees that all campaigns adhere to the necessary privacy standards.

  • Customizable Direct Campaigns: Publishers can collaborate closely with advertisers, crafting tailor-made ad experiences for specific viewer demographics.

Gamoshi has transformed the way CTV publishers manage their ad inventory. The platform's ease of use combined with its robust feature set makes it a favorite among top publishers. One notable advantage is the seamless transition between programmatic auctions and direct campaign setups, which traditionally required separate platforms or convoluted integrations.

The Future and Beyond

With innovations like Gamoshi’s Programmatic Private marketplace solution and the continual evolution of programmatic and direct campaign strategies, CTV advertising is poised for an exciting future. AI advancements promise sharper targeting, while the blend of different advertising methods ensures diverse, engaging viewer experiences.

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