How Xandr’s Sinking Will Affect the DSP Market — And What Are the Alternatives?

There's been a big shake-up in the world of ad tech: Microsoft is closing up shop on the Xandr DSP.

Indeed, the news is indeed true — and it's causing shockwaves throughout the programmatic ad landscape. Whether you're an experienced media buyer, a brand manager, or a tech-focused advertiser, this sudden turn has you with a nagging question:

What now?

With one of the most iconic names in the DSP sphere gone, hundreds of advertisers are now left scrambling to relocate their campaigns. And while the shutdown closes one door, it opens an entirely new door for advertisers to find more flexible, transparent, and cutting-edge options — such as Gamoshi.

Xandr DSP's shutdown is a game-changer for the industry, questioning the future of programmatic and pointing to the reasons why Gamoshi is becoming an increasingly attractive option for advertisers looking for stability and innovation in a rapidly changing landscape.

What Was Xandr DSP — And Why Its Closure Matters?

Xandr wasn't an ordinary DSP. Supported by the financial and technological might of the likes of AT&T and subsequently Microsoft, Xandr was founded on the back of AppNexus, one of the first and technically most sophisticated platforms within the programmatic sector.

Through the years, Xandr powered some of the world's largest brands and agencies with capabilities including:

• Advanced audience targeting

• Access to premium inventory

• Sophisticated deal management capabilities

• Programmatic video and display buying

• Robust integrations with SSPs and data providers

So when a platform of this quality unwinds, it's not simply a software sunset — it produces a huge hole in the digital advertising supply chain.

For advertisers, that equals operational disruptions, potential revenue loss, and the imperative of finding a new, reliable partner.

The DSP Market Just Got Smaller — and More Competitive

Let's be real: advertisers don't want surprises. Least of all those that impact campaign delivery, targeting accuracy, or data ownership. The sudden disappearance of Xandr from the DSP landscape has former customers wondering:

• Where do we turn next?

• Can we discover a platform that's a match for our size and complexity?

• How long will the onboarding process take with a new player?

• Whom can we entrust with our campaigns?

While the number of high-profile independent DSPs dwindles, there is an increasing demand for platforms that are stable yet flexible, transparent and backed by human expertise that advertisers have long been seeking.

Gamoshi comes in to fill this gap.

The Opportunity for a Smarter DSP: Gamoshi Steps Up

Though the departure of a significant DSP is inconvenient — even stressful — it's also a chance. For far too long, advertisers have had to contend with legacy systems, cumbersome interfaces, and poor support. Gamoshi assumes that your DSP should be working for you, not against you.

Flexible Infrastructure for Agencies and Brands

Whether you’re an in-house team managing multiple global markets or an agile agency handling dozens of clients, Gamoshi’s platform is built to flex with your workflow. Our DSP architecture supports custom workflows, white-label options, and multi-campaign management — all with real-time control.

Connected TV and Cross-Channel Power

With increasing budgets moving to connected TV (CTV) and over-the-top (OTT) media, Gamoshi is already one step ahead. Our CTV buying power enables advertisers to reach top-quality video inventory with advanced targeting and total reporting transparency. But that's not all. Gamoshi facilitates omnichannel plans that include display, mobile, video, and native inventory, making sure your message gets to the right person, wherever they are.

Privacy-First, Post-Cookie Ready

Cookies are disappearing — but programmatic isn't going anywhere. Gamoshi was designed with future-proof targeting and privacy compliance in mind. We offer cookieless IDs, contextual targeting, and real-time integrations that allow you to reach people without sacrificing compliance. As international privacy norms keep changing, Gamoshi helps you ensure your campaigns aren't just compliant but competitive.

Real Human Support When It Counts Most

One of the biggest complaints we hear from advertisers switching from other DSPs? Not enough support.

At Gamoshi, we think tech should be paired with real, human service. Our support teams work one-on-one with every client to assist with onboarding, optimization, troubleshooting, and scaling. No more lost tickets in a void — just real people having real conversations with you who care about your success.

Full Transparency You Can Trust

No black boxes. No surprises. No hidden markups.

With Gamoshi, every impression, every dollar, and every result is completely transparent in your dashboard. You dictate the bids. You select the partners. You view the performance. We're here to facilitate smarter decisions, not make them on your behalf.

What Should You Look for in a Post-Xandr DSP?

Before leaping to the next platform, consider the following:

• Does it scale? Can it scale with your requirements?

• Is it transparent? Do you have control over your data and bids?

• Is it innovative? Can it keep pace with the changing media?

• Is it supported? Will you be guided and assisted along the way?

Most advertisers have put up with subpar service or complex platforms just because "that's how it's always been." But now that the landscape is changing, this is the ideal time to upgrade, not migrate.

Gamoshi’s Migration Program: Seamless, Supported, Stress-Free

Moving from one DSP platform to another is not easy, we know. Think campaign data, audience segments, tracking, and reporting — all these need to be handled delicately.

Hence, the migration program we created for ex-Xandr clients, which includes

• Personalized onboarding and training

• Campaign audit and migration strategy

• Custom setup of your preferred supply and data partners

• 1-on-1 migration management

• Continuous support during and after the transition

What we're offering isn't just a replacement; we're offering a refund for an upgrade: replacement with a platform that is far more intuitive, innovative, and human-centric.

Why Now Is the Right Time to Move?

The digital advertising industry moves fast. But your DSP shouldn’t be the thing holding you back.

With Xandr’s exit, many are rushing to find a quick fix. But this is your moment to pause, assess, and choose smarter. Think about what really matters to your business:

• Customization

• Scalability

• Cross-channel reach

• Real-time optimization

• Transparency and compliance

• Reliable, caring support

  
  

If your current or previous DSP couldn’t deliver on all those fronts, now is the time to make a change that sticks.

Don’t Just Move — Evolve

Xandr DSP is shutting down. That era is over. But your programmatic journey is only just beginning. Actually, it may be the ideal moment to transform your strategy, optimize your tools, and re-sync with a DSP that thinks similarly. You do not have to settle. You do not have to wait. And you absolutely do not need to panic. You only require the proper partner.

Gamoshi Is More Than a Platform — It’s a Partner

We're not aiming to be the largest DSP in the world. We're striving to be the optimal partner for innovative advertisers who are fed up with trade-offs. Whether you're passionate about programmatic display, mobile, CTV, native, or video — we've got you covered.

And we'll always have your back with:

• Transparent pricing

• Real-time reporting

• Premium inventory

• AI-powered optimization

• Cookie-free solutions

• Dedicated onboarding support

• An intuitive, user-friendly interface

Why Gamoshi is the Right Home for Displaced DSP Clients?

As the whole programmatic environment shifts due to losing Xandr DSP, publishers and marketers are left asking the same question: What do we do now?

The answer is agility, reliability, and innovation; Gamoshi offers them all.

Gamoshi stands as a next-gen DSP platform along the lines of advertisers who want scale, transparency, and control. You have a powerful and intuitive programmatic ad engine that allows you to reach high-value audiences on connected TV, mobile, desktop, and beyond. You can drive your campaigns seamlessly with advanced optimization tools and real-time reporting.

For publishers, Gamoshi is a real technology partner. With server-side integrations, header bidding, and tailored monetization capabilities, publishers can now optimize yield and have end-to-end visibility into their inventory performance.

Gamoshi is not simply another DSP. It's a platform designed to support both sides of the ecosystem—making it the best place for ex-Xandr clients who now look for a new, stable, and future-looking partner.

Gamoshi’s Mission: Enabling Smart Advertising

At its heart, Gamoshi was designed to craft a programmatic environment in which advertisers can succeed without the encumbrance of legacy platforms or corporate red tape. Our technology is designed to empower you and facilitate precision, whether you are an international conglomerate or a nimble digital agency. We do not simply provide a venue to execute your ads — we provide the tools and insight to grow smarter.

Our roadmap is built on feedback from advertisers. We’re constantly adding new features, enhancing AI optimization, improving integrations with leading SSPs and DMPs, and staying compliant with evolving global privacy laws.

When others cut back, we build ahead. When others keep their methods under wraps, we share ours. And when others close doors, we open new ones — for clients who are ready to do things differently.

Ready to Take the Next Step?

If you’ve been impacted by the Xandr DSP closure, now is the time to take action. Don’t wait until your campaigns are stalled or your strategy derails. Gamoshi offers the experience, innovation, and integrity that today’s advertisers need.

Discover how Gamoshi can assist you in managing this transition with confidence.

Reach out to us to discover more about our migration program and begin your new chapter in programmatic advertising — smarter and stronger.