As privacy and transparency for mobile users and online consumers keep being part of the advertising industry's main concerns, we at Gamoshi, are striving to maintain our valued users' priorities for privacy and user experience while delivering top-notch performance for publishers and advertisers alike.
We are thrilled to announce our new partnership with LiveRamp, the leading data connectivity platform.
LiveRamp delivers end-to-end addressability, enabling brands and marketers to engage with their audiences in a people-based manner. By integrating with LiveRamp, Gamoshi is able to connect marketers with publishers supporting LiveRamp Authenticated Traffic Solution (ATS) to unlock a new channel of premium, authenticated inventory across channels—all while upholding the industry standards for privacy and delivering great results for our advertising partners activating people-based marketing campaigns on RampID.
Yes, even for iOS.
What is RampID?
RampID is LiveRamp’s privacy-conscious, people-based identifier, embedded across the advertising ecosystem. RampIDs allow marketers to reach their audiences at scale and accurately attribute the effectiveness of their media investments—without relying on third-party cookies or device-based identifiers. RampIDs are leveraged by ATS to enhance publishers’ first-party user authentications (such as a login), where publishers are creating their trusted relationships with consumers
How Does the LiveRamp Integration with Gamoshi Work?
Consumer authenticates (i.e., logs in, subscribes to a newsletter, etc.)—as part of a trusted, transparent, and direct relationship—with the publisher.
LiveRamp enables Gamoshi to connect authenticated publisher inventory to marketer first-, second-, and third-party data.
Marketers can activate people-based marketing campaigns on RampID and measure every impression.
As no communication with LiveRamp is required at impression time, this solution has minimal latency costs and allows marketers and advertisers to make better-informed decisions when bidding on inventory on Gamoshi’s platform.
To learn more about our marketplace and integration with LiveRamp, reach out to us!