A well-planned advertising campaign is one of the most powerful advertising tools for companies looking to grow their digital branding. With brands vying for users’ attention across the same digital spaces, marketers can no longer rely on basic advertising strategies, and will have to employ data-driven and sophisticated advertising technologies. Today, ad exchange, ad exchange programmatic, and modern ad marketplace technologies have fundamentally changed how advertising cam

A white label ad agency such as Gamoshi can be the ultimate growth accelerator for businesses looking to scale their ad operations without starting from scratch. In the increasingly competitive digital advertising environment of today, agencies have to constantly work hard to provide better performance, and at the same time, be open and ready for the future. Understanding the Role of a White Label Partner A white label ad agency permits marketing agencies, media purchasers, a

Digital advertising at present is such an area where it is inevitable for companies to search for the data-based effective ways to get their customers. The best DSP is the strongest weapon at the disposal of the advertisers, a tool that simplifies the process of buying media, increases the effectiveness of the campaign by using automation, analytics, and AI, and still saves the marketer time. However, since there are a lot of choices available in the market, making the right

Today, developers and businesses no longer want to simply create apps that are engaging – they want to monetize them. Knowing how to appropriately understand and utilize   app monetization is a game-changing strategy that can elevate a good app into a productive app. Whether you are a startup looking to release your first app or an enterprise developing your mobile ecosystem, learning how to monetize apps for the long-term is essential for success. Understanding App Monetizat

As a fast-paced service, digital marketing requires advertisers to understand and use campaign data to optimize performance and increase the return on investment (ROI). Data is the foundation for better decision-making, more effective targeting, and greater engagement. With the right data, brands can combine disparate data sources into actionable insights that influence strategies that engage audiences more effectively across every advertising campaign. The Role of Data in Mo

In the current fast-moving digital advertising experience, brands and agencies want to be efficient, accurate, and scalable. If you want to make the most of improvements to ad delivery through automation and data-driven targeting, it's important to understand how a demand side platform guide works. This article covers what makes a DSP work, how to work it, and how to get the best for your marketing effort. What is a Demand Side Platform (DSP)? A demand side platform (DSP) is

The fast-paced digital marketplace of today demands operational efficiency and absolute precision to drive marketing success. Brands are...

Real-time bidding (RTB) has changed the paradigm of digital advertising; advertisers and publishers have never had more control, flexibility, and performance. This scientifically based process allows brands to contest ad space in milliseconds to optimize both audience targeting and ad expenditure. Innovations in real time bidding algorithms, as well as new advanced real time bidding platforms, will allow marketers to curate campaigns with precision and profitability. When org

In the increasingly digital-first world of today, the deciding factor that makes marketing successful is reaching the right audience at...

As digital advertising continues to evolve rapidly, it has become imperative for brands, agencies, and publishers to navigate the...

The digital advertising ecosystem has become one of the most complex industries we have seen to date, all centered around giving away the...

In the rapidly evolving world of digital and online advertising, brands, agencies, and technology companies are often seeking choices...

A successful digital marketing program is far more than a clever tagline or attractive visuals. Success in today’s competitive landscape is dependent upon strategy and planning, accurate targeting, and harnessing technology. One of the best ways to achieve these goals is through a structured ad campaign. This guide will share how to plan, launch, and optimize your campaigns using the ad exchange, ad exchange programmatic systems, and the modern   ad marketplace. You will al

In the fast-paced environment of digital advertising, every millisecond is critical. A delay of a millisecond (or less) can mean the...

Brands and agencies in digital marketing continue to seek better methods to buy, optimize, and manage advertising across channels. Demand...

In the past decade, the digital advertising ecosystem has changed rapidly, forcing agencies and ad tech vendors to provide innovative solutions to keep up with the demand for performance and efficacy without diluting the brand. One of the best ways to meet this demand is to white label a demand-side platform (DSP), so that you can offer the most flexible demand-side platform that is wholly branded to your company, with the capacity to service an expansive range of clients and

Today’s digital advertising world is all about speed, relevancy, and scalability. Marketers are no longer looking for mass...

As audiences transition from classic cable to digital streaming on platforms like Hulu and Peacock, advertisers are changing course to stay relevant. Connected TV (CTV), which refers to 'TV delivered via the internet', is on the rise and advertisers are taking advantage of fine targeting, efficiency, and data-driven purchasing to style their CTV advertising research. And add into the mix, automation:   CTV programmatic. CTV programmatic refers to an unprecedented blend of te

In recent years, the format of how the digital advertising industry sells ad inventory has changed significantly and header bidding is...

In a world so rapidly changing, content is only one piece of the puzzle. The trick is figuring out how to turn traffic and engagement...