A successful digital marketing program is far more than a clever tagline or attractive visuals. Success in today’s competitive landscape is dependent upon strategy and planning, accurate targeting, and harnessing technology. One of the best ways to achieve these goals is through a structured ad campaign. This guide will share how to plan, launch, and optimize your campaigns using the ad exchange, ad exchange programmatic systems, and the modern   ad marketplace. You will al

In the fast-paced environment of digital advertising, every millisecond is critical. A delay of a millisecond (or less) can mean the...

Brands and agencies in digital marketing continue to seek better methods to buy, optimize, and manage advertising across channels. Demand...

In the past decade, the digital advertising ecosystem has changed rapidly, forcing agencies and ad tech vendors to provide innovative solutions to keep up with the demand for performance and efficacy without diluting the brand. One of the best ways to meet this demand is to white label a demand-side platform (DSP), so that you can offer the most flexible demand-side platform that is wholly branded to your company, with the capacity to service an expansive range of clients and

Today’s digital advertising world is all about speed, relevancy, and scalability. Marketers are no longer looking for mass...

As audiences transition from classic cable to digital streaming on platforms like Hulu and Peacock, advertisers are changing course to stay relevant. Connected TV (CTV), which refers to 'TV delivered via the internet', is on the rise and advertisers are taking advantage of fine targeting, efficiency, and data-driven purchasing to style their CTV advertising research. And add into the mix, automation:   CTV programmatic. CTV programmatic refers to an unprecedented blend of te

In recent years, the format of how the digital advertising industry sells ad inventory has changed significantly and header bidding is one of the most meaningful developments in that evolution. What started as an alternative to waterfall models is quickly becoming the industry standard for publishers who value transparency, competition, and control of their inventory.  But the methodology matured. Today, it’s no longer just about inserting in some code - it is about applying

In a world so rapidly changing, content is only one piece of the puzzle. The trick is figuring out how to turn traffic and engagement...

The rapidly evolving world of digital marketing has changed the way online ads are purchased and sold, specifically through real time...

Digital advertising has transformed into a highly sophisticated data-based ecosystem and demand-side platforms (DSPs) play a central role...

At present, in the automation age, programmatic ads are quickly becoming foundational within digital advertising strategy/approach....

In a fast-paced digital world that evolves at breakneck speed, brands and marketers are searching for smarter, faster, and scalable solutions for ad performance. In comes white label advertising - a lively solution that allows agencies to deliver innovative ad services in their brand, without spending time and resources building extensive infrastructure from the ground up. For digital agencies, publishers or enterprises with in-house marketing, white label solutions enable y

Imagine stepping into a busy marketplace where every billboard chance is taken in the blink of an eye. That, in summary, is the way  ...

There's been a big shake-up in the world of ad tech: Microsoft is closing up shop on the Xandr DSP. Indeed, the news is indeed true — and...

Connected TV (CTV) is now a pillar of digital media consumption. As audiences transition from legacy cable to streaming, so do...

If you’re a publisher looking to take back control of your inventory and drive up yields, you’ve probably asked, “What is header bidding,...

Monetization is more than just putting ads in your content and crossing your fingers. It's creating a strategy—one that's based on data,...

If you’ve ever paused your social feed just to watch a 10-second ad, you’ve already felt the pull of a well-executed video campaign. And...

Suppose you are an agency or ad tech company planning to get into programmatic advertising but aren't interested in spending millions to...

If you've ever juggled ad creatives, tracked performance by channel, and tried to coordinate retargeting by hand, you know the pain. But...