The rapidly evolving world of digital marketing has changed the way online ads are purchased and sold, specifically through real time...

Digital advertising has transformed into a highly sophisticated data-based ecosystem and demand-side platforms (DSPs) play a central role...

At present, in the automation age, programmatic ads are quickly becoming foundational within digital advertising strategy/approach....

In a fast-paced digital world that evolves at breakneck speed, brands and marketers are searching for smarter, faster, and scalable solutions for ad performance. In comes white label advertising - a lively solution that allows agencies to deliver innovative ad services in their brand, without spending time and resources building extensive infrastructure from the ground up. For digital agencies, publishers or enterprises with in-house marketing, white label solutions enable y

Imagine stepping into a busy marketplace where every billboard chance is taken in the blink of an eye. That, in summary, is the way  ...

There's been a big shake-up in the world of ad tech: Microsoft is closing up shop on the Xandr DSP. Indeed, the news is indeed true — and...

Connected TV (CTV) is now a pillar of digital media consumption. As audiences transition from legacy cable to streaming, so do...

If you’re a publisher looking to take back control of your inventory and drive up yields, you’ve probably asked, “What is header bidding,...

Monetization is more than just putting ads in your content and crossing your fingers. It's creating a strategy—one that's based on data,...

If you’ve ever paused your social feed just to watch a 10-second ad, you’ve already felt the pull of a well-executed video campaign. And...

Suppose you are an agency or ad tech company planning to get into programmatic advertising but aren't interested in spending millions to...

If you've ever juggled ad creatives, tracked performance by channel, and tried to coordinate retargeting by hand, you know the pain. But...

Ever felt like your digital ad spend is disappearing into a black hole with little to show for it? You’re not alone. Many brands struggle...

In the ever-evolving digital advertising landscape,   video ad publishers and   video publishers face the constant challenge of...

In the fast-evolving world of programmatic advertising, staying ahead means leveraging technology that maximizes efficiency and...

As an ever-evolving area of the digital ad space, publishers are constantly in the line of thought of maximizing revenue while assuring...

AI programmatic advertising is changing the way brands approach their audience amid today's fast-changing digital marketing landscape....

At this point in time, the entire digital marketing arena worldwide is virtually full of the newfangled technologies by which companies...

As technology keeps changing and modernizing digital marketing, business concerns never lose hope. Instead, they continuously look out...

AI Programmatic Advertising: Then to Now With AI programmable advertising having revolutionized advertisement landscapes, new waves are continuously transforming the landscape in which brand connection with audiences takes shape. Marketers do not deal with static messages through TV advertisements or generic media messages. For now, technological superiority is ruling the roost with sophisticated algorithms that can map out viewer's behavior, preferences, and consumption tren